How to Update App Store Localization: Stop Copy-Pasting Title, Subtitle & Keywords

The copy‑paste nightmare

If you’re copying your title, subtitle, keywords, description, and promo text into App Store Connect one language at a time, you’re not alone. It’s manageable for 2–3 languages and brutal for 10–20. Small changes—like a character‑limit tweak in German—can trigger another full round of edits.

Why this doesn’t scale

Manual steps multiply with every language and every release. The error rate climbs while morale drops.

• Character limits differ and fail late
• Keywords require language-specific judgment
• High chance of pasting into the wrong field
• Repeat the process for every ASO iteration

What developers actually need

A repeatable flow that turns one set of English copy into localized, ASO‑aware metadata everywhere—without spreadsheets or tab‑hopping.

• Translate all fields simultaneously
• Publish to App Store Connect directly
• Automatic character-limit handling
• ASO-aware keywords per language

Step‑by‑step: a better workflow

This takes minutes, not hours, and scales linearly as you add languages.

1. Write metadata once (title, subtitle, keywords, description, promo text)
2. Translate all fields for all languages (~30 seconds)
3. Optional: review key markets
4. Publish to App Store Connect (no copy/paste)

Per‑field considerations

Each field has different rules and impact. A few guidelines prevent back‑and‑forth rework.

• Title/Subitle: keep brand + primary value; avoid stuffing.
• Keywords: localized, high‑intent terms; don’t repeat title words.
• Description: scannable; first 3 lines carry most weight.
• What’s New: lead with the update headline; keep bullets punchy.

Team workflow

For teams, keep it boring and predictable: update metadata → translate → spot‑check top storefronts → publish. Maintain a per‑locale glossary (feature names, legal phrasing) so terminology stays consistent across releases.

ROI example

Manual: 2–3 hours per metadata update. Automated: 5–10 minutes. At $75/hour, quarterly ASO rounds save hundreds of dollars per app—and more importantly, you ship on time.