Choosing Which Languages to Localize First: Data‑Driven Strategy

Start where impact is highest

Look at the countries already sending you views and estimate upside by monetization and trend. Prioritizing obvious wins first makes early results faster and clearer.

• Sort current views by country/language inside analytics.
• Weigh CPMs and growth trends by region.
• Localize 3–5 languages first, expand once results land.

How ReTranslate helps

Batch generate metadata for selected languages, reuse phrasing across series, and publish in one go — ideal for phased rollouts.

Prioritization formula (quick)

Score = (views by country × CTR gap potential × CPM index). Localize the top 3 scores first.

Data sources to consult

Use a few simple sources to validate language choices before you commit engineering time or creative revisions.

• YouTube Analytics: audience geography, CTR by country, AVD.
• Google Trends: topic demand per language/region.
• Search Console (if embedded): queries that already surface your domain.

Decision matrix (example)

Assign each locale a 1–5 score for views, growth, CPM, and language match. Sum and sort.

• ES‑MX: Views 5 · Growth 4 · CPM 3 · Match 5 → 17
• DE‑DE: Views 3 · Growth 3 · CPM 5 · Match 4 → 15
• JP‑JP: Views 2 · Growth 4 · CPM 4 · Match 4 → 14

Phased rollout (4 weeks)

Ship a small but meaningful batch, measure, and then scale what works. This keeps effort focused on languages that pay off.

1. Week 1: localize top 10 videos for top 3 languages; publish.
2. Week 2: evaluate CTR and AVD; iterate weak locales.
3. Week 3: extend to next 10 videos; keep winners.
4. Week 4: add 1–2 new languages where early results are promising.